Top 5 Travel and Local Apps in Europe Q4 2021

The fourth quarter of 2021 showcased interesting trends in the performance of the top 5 travel and local apps in Europe. Here’s a closer look at their weekly downloads, revenue, and active user metrics.

Booking.com: Hotels & Travel experienced significant fluctuations in weekly downloads, starting at 420K in late September and dipping to around 294K in early December, before rebounding to 384K by the end of the year. Active users saw a decline from 12M to approximately 9.2M in early December, followed by an increase to 11.4M by the end of the quarter.

Yandex Navigator maintained steady weekly downloads, hovering around 170K to 196K throughout the quarter. Revenue exhibited a notable increase, starting at $1.5K in late September and peaking at about $25.6K in mid-December. Active users showed a slight decline from 6.6M to 6M, with a recovery to around 6.2M by the end of December.

BlaBlaCar: Carpooling and Bus saw stable weekly downloads, beginning at 184K and peaking at 229K in late October, before ending the year at 215K. Active users exhibited growth from 1.3M to over 1.5M by the end of December.

Google Earth also showed consistent weekly downloads, starting at 216K and reaching 256K by the end of the year. Active users followed a similar pattern, increasing from 1.7M to nearly 1.8M by the end of December.

Airbnb experienced relatively stable weekly downloads, beginning at 180K in late September and ending at 199K in December. Active users saw a decline from 5.7M to approximately 4.5M in late November, followed by an increase to 5.4M by the end of the quarter.

These insights come from Sensor Tower, where you can find more detailed analytics and trends.